Company Branding

Branding

Your Identity

At MyLyn we build significant experiences with users, experiences that emerge from a solid connection between the brand, the business and the purpose of your company/business. That is what we do in our company.

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What Are Branding Services?

Whether you decide on a name for a new product, service, or logo, you must create a differentiator from your competitors. You need more than just a name, shape, and typography. Branding is about understanding the attributes that your target audience appreciates in a business and matching your business values and personality with these attributes. The idea is to project what your business is about, in a way that connects with your target audience.

✓ Selection of company name, product or service
✓ Develop brand identity usage guidelines
✓ Brand messaging statements
✓ Marketing strategy and brand promotion
✓ Development of marketing collaterals
✓ Presentation design

✓ Development of the client’s personality
✓ Logo design
✓ Design of brochures and stationery
✓ Vision and mission statements
✓ Packaging and product design
✓ Website design and development
✓ Email and landing page design
✓ Employee communication and messaging

Digital Branding

All creation of a corporate identity entails:

Purpose: the SINCERE commitment to achieve an improvement in the client’s daily life.
Consistency: each element of Marketing and communication must be consistent.
Emotion/loyalty: the client must feel closely related to us.
Flexibility: a brand must have the ability to adapt to the novelties of a constantly evolving market.
Competitive awareness: you must not lose sight of the competition, always advancing in time.

This will result in a solid and lasting brand over time, reflected in a manual of basic elements and a communication style guide for said identity that will act as the immovable foundations of the company’s new visual identity.

What MyLyn Will Do For You

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Understand Your Audience

The first step in creating a brand differentiator is knowing and understanding your target audience, their preferences, and their personality. The more specific you are in terms of gender, age, socioeconomic profile, preferences, interests, etc., the better you can target your audience. The typical definition of a target audience persona also involves giving them imaginary names and stories.

Define Your Value Proposition

Once you know who you’re targeting, you need to determine why that audience would want to do business with you. What unique values does your business have that would make your audience prefer you over your competition. This value proposition can then be translated into:

✓ A business vision
✓ A mission statement
✓ Promotional labels and marketing slogans
✓ Internal communication messages
✓ Brand messaging guidelines, etc.

Your marketing efforts should align with these value proposition statements that you create for your brand.

Be unique

One of the biggest business risks is if your audience thinks you are a “copycat” service. Unless they perceive you as unique and identify with your brand values, they are unlikely to do business with you. Your logo, messaging, colors, shapes, style…everything about your business should reflect your business personality and value proposition. That is what will make you stand out from your competition.

Different Marketing Channels

Think about how your brand personality would play out across various marketing channels. How might brand continuity between your brochures and online marketing work? How would your business website communicate your brand message and personality? Do you need to create a single brand identity or do you need different corporate brands and product/service brands? Does your brand reflect your brand personality? Your brand marketing strategy must answer all of these questions and be clear and consistent.

An Expert Design Team

Although there are several logo design programs available on the market, if you are inexperienced in creating eye-catching images, your design may look amateurish. To avoid this common trap, it’s best to get it right the first time. A professional brand identity firm will not only be able to create a compelling logo design for your business, but will also be able to create a complete brand identity and brand marketing strategy for your company.

Flying Cow Design has decades of experience building and growing brands, creating eye-catching logos, and developing comprehensive digital marketing plans for our clients. We have witnessed the growth of clients’ businesses simply by having a well-designed brand image. If you want to impress your existing and new clients, a skilled design team is the answer.

Why Do You Need Branding Services?

Many business owners make the mistake of only thinking about their brand after launching their business or products. Even the company logo is often forgotten. When the need for a logo is finally realized, many companies retain the services of freelance designers or purchase a pre-designed logo online. Most think it doesn’t matter. By the time reality sets in, the damage has already been done. You don’t get a second chance to make a first impression, and your logo is often the first thing someone will notice about your business.

According to branding and marketing experts , the value of a company’s goods and services is measured by brand presentation. In other words, consumers will judge the value of your business by how they perceive your brand. So let’s say you own a financial services company. Your consumers will not only judge your business by the banking products you offer, but they will also judge you by your brand.

Every business is unique and wants to be recognized for the unique value they provide. However, how do you project your value proposition? How do you create the business differentiator that will make you stand out from your competition? This is where Branding Services come in.